Studio: Electronic Arts
Job Opening: User Acquisition Manager
Location: Victoria, Australia / Shanghai, China / South Korea / Singapore
Type: Full-Time
Responsibilities:
- Design and execute comprehensive PBM/UA plans to launch and grow EA’s 2nd party developed mobile game worldwide.
- Develop and execute the vision and strategy to achieve user acquisition KPI targets through data-driven marketing and publishing activities.
- Analyze the performance of all PBM/UA spend to identify the best opportunities for optimization, and regularly iterate to maximize performance.
- Partner cross-functionally with creative manager and product marketing manager as well as other internal EA teams like Brand and MarCom and external vendors to articulate and drive user acquisition plans and execution actions.
Qualifications & Skills:
- 5+ years’ experience in global market mobile game in the marketing and publishing space, particularly UA.
- Experience in managing successful PBM /UA campaigns during launch and live phases.
- Experience working with analysts and creative agencies to optimize acquisition creative videos and assets to achieve KPI targets.
- Excellent communication, presentation, and written skills in English. Proficiency in Mandarin or Japanese also a plus
