Studio: Arkadium
Job Opening: Head of User Acquisition
Location: New York, United States
Type: Full-Time
Responsibilities:
- Working with internal and external teams to develop and manage end-to-end ASO, re-engagement, paid (across multiple networks) and growth hack acquisition strategies and success KPIs, driving campaigns to meet these goals
- Implementing and monitoring cross-platform attribution tracking and key campaign KPIs with the goal of optimizing based on performance
- Establishing testing cadence and conduct deep-dive analysis (e.g. cohort performance, channel analysis, creative review, etc.) to ensure continual optimization
- Partnering with the Analytics team to build comprehensive dashboards to track and measure campaign health and effectiveness.
- Hiring, coaching, and inspiring a team of UA experts
- Creating executive-level campaign reporting and regularly present to senior leadership
- Partnering with the mobile product owner to ensure alignment and provide full mobile suite marketing coverage
- Staying current on the user acquisition landscape, growth trends, best practices, and competitor strategies to develop new initiatives for growth
- Partnering with the Creative team on end-to-end ad creative development and ensure production schedules remain on track
Qualifications & Skills:
- At least 5 years experience directly managing UA campaigns, and bonus points for experience in the games space
- Experience sourcing and managing external agencies and direct reports
- You are comfortable with manipulating and analyzing data in Excel
- Highly entrepreneurial with a strong desire to learn and grow
- Proactive in offering recommendations, going above and beyond, and thinking 3 steps ahead
- Those around you would label yourself as intuitive, analytical and naturally curious, and not shy about trying new things
- Highly organized with keen attention to detail
- Experience working in a fast-paced, team environment, with the ability to respond quickly to changing priorities and competently manage multiple projects at once
Apply for the Job Online: To apply, visit https://apply.workable.com/arkadium-1/j/05881C5222/apply/